Defy

AI-Powered Creative Technology for Agencies

Defy

AI-powered creative technology for agency partners. We arm agencies with intelligent tools that automate boring tasks, surface pitch winning insights, and free your team to do strategic work that actually matters

The Technology

Three tools One connected system

Each built for a specific job. Together they close the loop between intelligence, action and measurement.

01 · Intelligence
Defy Monitor

Continuous intelligence on your category, audiences and the conversations that shape them. Built on first-party data unique to your brand. Not scraped. Not generic. Live, always on.

Defy Monitor content library
Content library — cross-brand creative & content analysis, live
Competitor tracking
Competitor tracking — historical ad activity & content highlights
Audience personas
Audience personas — data-driven segments built from real behaviour
Theme explorer
Theme explorer — conversation clusters across 12,842 posts
02 · Automation
Defy Automate

A growing suite of AI agents that handle the repetitive work — powered by live brand context from Monitor. Every agent runs on your data. Not generic AI. Yours.

01

Community

Posts, schedules and responds across every social platform — on brand, every time.

02

CRM & email

Drafts, sends and A/B tests client campaigns. Learns what lands.

03

Insight reports

Turns live Monitor data into weekly client reports with plain-English commentary.

04

Creative resizing

Every social-ready asset size from a single master. Endless variants, on brand.

05

Paid media

Builds and tests ad variants. Kills the losers. Scales the winners.

Defy Automate CRM email approval
CRM & email agent — agent-drafted re-engagement email awaiting approval
03 · Performance
Defy Report

Live campaign performance and agent activity in one dashboard, with AI commentary on what's working. Performance doesn't sit in a monthly deck — it updates live, feeds back into Monitor, and sharpens what Automate does next.

  • Campaign metrics — CPM, CPC, CTR and ROAS across every channel, live
  • Agent performance — emails sent, replies made, assets created, all tracked
  • AI commentary — plain-English analysis of what's driving results and what to do next
Defy Report campaign dashboard
Campaign report — live metrics, agent activity and AI commentary side by side
Services

AI Consultancy

We build bespoke AI systems for your clients. Custom agents, workflow integrations, creative tooling — scoped and built by our team. From £10,000.

What makes us different

Understand. Act. Measure

Three unlocks you don't get buying three tools off the shelf.

Understand
Monitor

First-party data.

Most AI tools scrape what's publicly available. Monitor captures what's unique to your client — proprietary audience behaviour, real creative performance, actual category conversations.

Act
Automate

Orchestration, not tools.

It's not five disconnected AI tools. Agents share context, hand off to each other, and pull from the same live brand data. The whole system works together.

Measure
Report

Real-time, always on.

Performance doesn't sit in a monthly deck. It updates live, feeds back into Monitor, and sharpens what Automate does next. Every campaign makes the system smarter.

The Process

From conversation to transformation

01

Advisory conversation

We start with a genuine conversation about your agency. Challenges, ambitions, where AI could help. No pitch, no pressure.

02

AI readiness assessment

We map your operations and identify exactly where AI creates the biggest impact. Clear, honest roadmap. No obligation.

03

Pilot deployment

We deploy Defy tools on a real client project. You see the results firsthand. Proof, not promises.

04

Partnership

Become an official Defy Partner. Access the full technology suite for your agency and your clients. We grow together.

The Team

Built by people who have been in your shoes

Ian Cassidy

Ian Cassidy

Chief Executive Officer

20 years in the creative agency world. Built and scaled SHARE Creative from a startup to a globally recognised agency brand, then led Samy to a successful PE exit. Serial entrepreneur and trusted advisor to 10+ agency founders. Now building the technology that gives every agency an unfair advantage.

Alek Farseev

Alek Farseev

Chief Technology Officer

AI professor, researcher, and serial technology builder. Over a decade at the intersection of artificial intelligence and real-world applications. Lecturing at leading universities, publishing peer-reviewed research, and building AI systems that work at scale. The architect behind every Defy product.

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DEFIED 0/0

ALL PROCESSES DEFIED.

You obliterated every annoying agency process. Timesheets, scope creep, manual reporting. All automated by AI.