Defy

The insight & automation platform for agencies that punch above their weight.

Defy

Win pitches & deliver faster with our AI platform

The insight and automation platform for agencies that punch above their weight.

Why we exist

We help you punch above your weight

Independent agencies and in-house brand teams are competing against networks that have spent millions on analytics, AI and intelligence stacks. We level the playing field.

For independent agencies

The same analytical and AI capability as the holding networks — without the huge development cost or the maintenance burden.

For brands with in-house teams

Direct access to the same intelligence stack the big networks sell their clients — without the agency margin layered on top.

The platform

Your own AI intelligence platform

Everything an expensive in-house data and AI team used to do — in one stack you can run for your clients.

Defy Monitor dashboard
01

Defy Monitor

Live competitor, audience and conversation intelligence on every client and category you work in.

Defy MCP inside Claude
02

Defy MCP

Interrogate that data inside Claude. Your team prompts it like a co-worker — no dashboard to learn.

Defy Agents CRM workflow
03

Defy Agents

Agentic workflows that handle the repetitive delivery, so your people focus on the work that wins.

Current clients

Already adopted by global brands and agencies

SharkNinja
Internal strategy team

Adopted Defy Monitor to understand the LATAM markets and build strategies it could quickly test and learn.

SAMY
Global influencer agency

Adopted Defy Agents to streamline its performance reporting — reducing three days of work to one with our reporting agents.

Enchant
UK CRM agency

Adopted Defy Monitor to automate their approach to CRM delivery — insight and deployment of campaigns for all their clients.

Who we are

Founded by agency folk who understand your business

Ian Cassidy

Ian Cassidy

CEO & Co-Founder

20 years in creative agencies. Built and scaled SHARE Creative, then led a successful private equity exit to Bridgepoint for nine figures. Now building the tools that help agencies compete with the large networks.

Alek Farseev

Alek Farseev

CTO & Co-Founder

AI professor based in Singapore. Leads all technical development at Defy. Founder, public speaker and published author.

Ready to punch above your weight?

Let us show you the same intelligence stack the big networks guard so closely. No pitch — just a conversation.

Start a conversation
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DEFIED 0/0

ALL PROCESSES DEFIED.

You obliterated every annoying agency process. Timesheets, scope creep, manual reporting. All automated by AI.