Win pitches & deliver faster with our AI platform
The insight and automation platform for agencies that punch above their weight.
We help you punch above your weight
Independent agencies and in-house brand teams are competing against networks that have spent millions on analytics, AI and intelligence stacks. We level the playing field.
For independent agencies
The same analytical and AI capability as the holding networks — without the huge development cost or the maintenance burden.
For brands with in-house teams
Direct access to the same intelligence stack the big networks sell their clients — without the agency margin layered on top.
Your own AI intelligence platform
Everything an expensive in-house data and AI team used to do — in one stack you can run for your clients.
Defy Monitor
Live competitor, audience and conversation intelligence on every client and category you work in.
Defy MCP
Interrogate that data inside Claude. Your team prompts it like a co-worker — no dashboard to learn.
Defy Agents
Agentic workflows that handle the repetitive delivery, so your people focus on the work that wins.
Already adopted by global brands and agencies
Adopted Defy Monitor to understand the LATAM markets and build strategies it could quickly test and learn.
Adopted Defy Agents to streamline its performance reporting — reducing three days of work to one with our reporting agents.
Adopted Defy Monitor to automate their approach to CRM delivery — insight and deployment of campaigns for all their clients.
Founded by agency folk who understand your business, and an AI professor who builds what it needs next
Ian Cassidy
20 years in creative agencies. Built and scaled SHARE Creative, then led a successful private equity exit to Bridgepoint for nine figures. Now building the tools that help agencies compete with the large networks.
Alek Farseev
AI professor based in Singapore. Leads all technical development at Defy. Founder, public speaker and published author.
What Defy is, in plain terms
Defy is the insight and automation platform for agencies that punch above their weight: live competitor, audience and conversation intelligence (Defy Monitor), the ability to interrogate it inside Claude (Defy MCP), and agentic workflows that take the repetitive delivery off your team (Defy Agents) — the same capability the holding networks built for millions, without the build cost or maintenance burden.
What is Defy?
Defy is an AI insight and automation platform for marketing agencies and in-house brand teams. It combines Defy Monitor (live competitor, audience and conversation intelligence), Defy MCP (interrogate that data inside Claude, no dashboard to learn) and Defy Agents (agentic workflows for repetitive delivery), so independents get the analytical and AI capability of the holding networks without the build cost.
Who is Defy for?
Independent agencies — creative, media, CRM, influencer, PR and social shops — that compete against holding-company networks, and brands with in-house teams that want direct access to the same intelligence stack without an agency margin layered on top.
How is Defy different from building our own AI stack?
Building and maintaining an analytics and AI stack takes engineers, data pipelines and constant upkeep. Defy gives you a ready-made stack you can run for every client and category, with insight that traces back to the real published content behind it — without the development cost or the maintenance burden.
Which brands and agencies use Defy?
SharkNinja's internal strategy team uses Defy Monitor to understand LATAM markets and build test-and-learn strategies. Global influencer agency SAMY uses Defy Agents to streamline performance reporting, cutting three days of work to one. UK CRM agency Enchant uses Defy Monitor to automate CRM insight and campaign deployment for all its clients.
Who founded Defy?
Defy was founded by Ian Cassidy (CEO), who spent 20 years in creative agencies, built and scaled SHARE Creative and led a nine-figure private-equity exit to Bridgepoint, and Alek Farseev (CTO), an AI professor based in Singapore who leads all of Defy's technical development.
How do I get started or log in?
Email talktous@defygroup.ai to start a conversation — no pitch. Existing users log in to the Defy platform at cloud.defygroup.ai.
Ready to punch above your weight?
Let us show you the same intelligence stack the big networks guard so closely. No pitch — just a conversation.